Twitter can be used by everybody in a way he or she likes. As there are no public rules available, we decided to define our own set of rules based on our current understanding how to use Twitter.
Our understanding of Twitter
We understand Twitter as a communication and information channel to share useful information about our favorite topics with customers, prospects and people that are interested in us and our core topics.
Our core topics
We care about customer and employee engagement, social marketing, sales and customer service. We love startups, entrepreneurs, leaders, tech and gadgets.
Sometimes we report about fitness and fun stuff, because those ingredients are essential for all engaged business people to survive the daily information flood.
Following and followers
Everybody wants followers and tries to attract them with his own methods. We do our best to share interesting material corresponding to our core topics and keep our followers updated.
We are grateful and send a “thank you” to new followers. And we do not use Auto-DM, we look at each profile and take a look at published tweets to understand who is following.
Our method to gain followers is probably conservative. We don’t cheat, we don’t buy followers, we don’t try to attract off-topic followers to raise follower counts. If we still attract followers that are not obviously involved in our topics, we are happy and hope to keep them engaged by good content.
We appreciate good content and good work as we ourselves read tweets, learn from them and get inspired to write new content derived from other’s content.
Our rules for following are:
Whenever somebody follows us, we take a look at the bio and the latest tweets and check at least
- if we can find a good match with our topics
- if the author shows a relevant amount of tweets compatible with our topics
- if the ratio between followers and following appears to be reasonable
What happens “after the test”?
- If a follower passes the “test”, we follow instantly.
- If any of those basic criteria do not apply, we watch the account for some days and perhaps follow with some delay.
- We do not follow, if a follower does not match our basic criteria.
Please remember that our criteria are no personal ranking or qualification of any author or his or her work in general. It is just our own selection in the information ocean to focus on our topics and a targeted audience.
Create articles, Re-Use content, Tweet and Re-Tweet and Favor-Policies
Own content and Re-Use
Creating one’s own content creates value. Sometimes we just write what comes to our minds, sometimes we do research or tests and sometimes we re-use material other authors have published before. If we use content from other authors, we refer to the authors and, if possible, to their articles to honor their work.
In case we should write an article which looks like a rip-off without a mention, that happened by accident. It is a matter of course that we add a reference as soon as we receive relevant material and the author’s name.
If we tweet, there is a limit of 140 letters. This means: Precise tagging, short message, short links – and ideally an image to delight our readers.
We re-tweet content AFTER READING and after having checked, that it matches our topics. We do not re-tweet because a header looks like something possibly matching our topics. And if we re-tweet, we try to add the author’s Twitter name. If there should be no space left to add our own comments, own tags or the author’s twitter name, we read the article and re-tweet it without comments.
We appreciate ALL posts, because every post is an author’s work. Favoring a post means: We like the post, independent from our topics. Favoring also means: Cool idea, like it, inspiring. If the content deserves that kind of mention, it might be that we still re-tweet a post if it belongs to our topics.
We hope, that this article helps to understand how we use twitter. If we do not re-follow, don`t take it personal. It is nothing against you. If we should accidentally miss to mention an author, please bring it to our attention.
If you like our policies, feel free to re-tweet them. If you dislike them, feel free to tell us your understanding and your feeling about those policies. Twitter and social media are about people, communication, information, respect and acknowledgement. We hope to share all of it.