Sales people hate software Let us face it: Most sales people hate their CRM software. They don`t use it as a sales and performance booster, they enter the minimum of data relevant for their boss to satisfy the reporting needs.
In the whole article series about CLM, we discussed the transformation from classic CRM approaches to Customer Lifecycle Management, a much enhanced chaining from inbound over CRM to customer service with a heavy integration of social media and social communication. But there are two other dimensions I don’t want to omit: Culture and Demographics.
After the previous posts where I wrote about CRM and several things corresponding to CRM, I want to switch to the most critical part of CLM: Your employees and your leadership. Customer Lifecycle Management fully depends on your leadership’s ability to transform culture and your employees’ behavior and capabilities in delivering customer satisfaction in various dimensions. Your employees are the natural interface to …
The current post will show the touchpoints between CRM and documents in an organization and why this connection is an important part for any company. Documents are everywhere in any company. They appear as paper or digital, are authored outside or inside your organization, are stored, copied, attached to emails and belong to security classifications or not. The mere volume should frighten everybody.