19. September 2014


The whole week has been busy like hell to prepare the two fighters for their final battle on Saturday night. Rumors about that historical match are to be heard overall. On social media. On TV. In the press. This is no wonder. What makes this fight so incredibly interesting is that the two combats will fight special rules. Rules that could never…

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16. September 2014


CRM connects to customer service is a process part of Customer Lifecycle Management. For those who haven’t read the Social Communication article, I highly recommend to do so at least after this post. The current post will show the points pf contact between CRM and customer service and the reasons why this connection is inevitable to transform from CRM to CLM. So when does CRM need a connection to customer service?

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11. September 2014


Social CRM meets social communication is a process part of Customer Lifecycle Management. For those who have not read the post Social CRM, I highly recommend to do so at least after this post. The current post will show the points of contact between social CRM and social communication and will deliver general insights into social communication and social networking.

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2. September 2014


Inbound meets social CRM is a process step of Customer Lifecycle Management. For those who haven’t read the previous CLM article, I highly recommend to do so at least after this post. The current post will show the points of contact between inbound and social CRM and will deliver general thoughts about the differences between inbound, outbound and social CRM.

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26. August 2014


We have done a lot of CRM projects. And we have seen a lot of CRM systems of companies in various branches. One thing that stands out in almost any CRM project is the lack of conceptual preparation for targeted campaigns. To really design your CRM to be able to run campaigns later, we recommend…

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